Small Business News
1. Infographic Looks At Your Future Customer
Reuven Gorsht recently put out an infographic looking at what an average business customer will look like next year. Spoiler alert: It’s not all that different than what one might look like this year, but the graphic is full of interesting stats that any business would want to take into consideration. For example, 63% of smartphone owners ...

2. New Google Ranking Signal On The Way?
About a month ago, Google’s head of webspam Matt Cutts said at the Search Marketing Expo that he’d like to see Google make SSL site encryption a signal in Google’s ranking algorithm. Barry Schwartz at SMX sister site Search Engine Land wrote at the time, “Let me be clear, Matt Cutts, Google’s head of search spam, did ...

3. Report Says Focus On Small Facebook Communities
Komfo recently released results of a study about Facebook Page reach and engagement that’s currently making the rounds. The study looked at 5,349 Facebook Pages. It found that fan penetration has decreased from 25.2% in August to 11.3% in March. Likewise, viral amplification has decreased from 0.42% to 0.39% in that time. The good news is ...

4. Mobile Local Ad Revenue To Grow Big Time
Mobile local ad revenues in the U.S. are expected to hit $4.5 billion this year, according to a new report from BIA/Kelsey. That would be a massive increase over last year, which saw $2.9 billion. And that’s really just the beginning. The firm is projecting mobile local ad revenues to more than triple over the next ...

5. Groupon To Give Businesses Coupons In Freebies Section
Groupon is now providing in-store coupons in its Freebies offering, giving retailers another way to drive traffic to their stores. The company says it’s “providing national retailers with a programmatic way to reach millions of potential customers with targeted promotions that drive traffic into their business.” “With the addition of in-store coupons, national retailers can now use ...

6. Business Owners Don’t Like What LinkedIn Is Doing
LinkedIn is killing the Products & Services tab on Company pages. It turns out that some businesses aren’t a fan of this move. Back in November LinkedIn launched its new Showcase Pages, which enable companies to show off specific brands and products. Users can follow these pages just as they can other pages on LinkedIn. So, ...

7. Facebook Makes More News Feed Changes
Facebook announced even more changes to its News Feed algorithm today, aimed at “cleaning up News Feed spam”. Facebook will be targeting three specific types of posts, and stop showing them in the News Feed: like-baiting, frequently circulated content, and spammy links. If Facebook is actually able to execute this well, then the news isn’t so ...

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