Small Business News

Google Gives Businesses New Survey Feature

Google announced the launch of a new tool for webmasters called Website Satisfaction Surveys, which can be used to collect feedback from website visitors.

When the webmaster pastes a snippet of code provided by Google into their HTML, the page will load a “discreet” satisfaction survey in the lower right-hand corner of the page.

“Google automatically aggregates and analyzes responses, providing the data back to you through a simple online interface,” explains Google’s Marisa Currie-Rose.

“Users will be asked to complete a four-question satisfaction survey,” says Currie-Rose. “Surveys will run until they have received 500 responses and will start again after 30 days so you can track responses over time. This is currently limited to US English visitors on non-mobile devices. The default questions are free and you can customize questions for just $0.01 per response or $5.00 for 500 responses.”

To get the code, sign in here, enter the site name and URL, survey timing, and survey frequency, and click the “Activate survey” button. Then, simply paste it into your HTML before the closing head tag.

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