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Businesses in manufacturing not only generate consumer products, but a hefty portion of the nations economy as well. This one industry accounts for 11 percent of all employment throughout the country, according to the U.S. Department of Labor. Regardless, as more and more vendors outsource manufacturing overseas, those in the field continue to restructure their business strategy to stay ahead of the game. One facet consistently holds true in the highly-competitive commercial market: Shoppers gravitate toward quality products. Companies in the manufacturing industry must live up to consumer expectations, while also meeting distributor demands in a timely fashion. For this reason, todays manufacturers rely on various computer programs to manage nearly every phase of product development. Many software companies offer pricing programs designed to help manufacturers establish operation costs based on volume, item, client and more. In addition, this software usually features templates for contract design, customer price lists and promotions. Some packages even allow price comparison across product groups, allowing the manufacturer to identify the most profitable items to develop. Material programs help manufacturers determine what supplies to purchase, how much to buy, and what material vendor best suits a particular project. Moreover, this software usually identifies production requirements and the timeframe of manufacturing supply orders. Resource programs help manufacturers get the most out of workers, materials and more. More specifically, this software aims to decrease downtime by better organizing the scheduling of work centers, machines, tools, and labor. Shop floor control programs record production data directly from the site of operation through the use of bar codes, shop terminals, and touch screen technologies. In any manufacturing enterprise, being able to view what is happening on the factory floor is crucial to managing business operations. Simulation and modeling programs allow manufacturers to coordinate equipment layout on the floor, workflow process, and resource allocation before ever starting a particular job. The Whole Shebang
Device Advice Durability truly counts when it comes to equipment used on the manufacturing room floor. Knowing this, hardware companies offer a wide range of wireless mobile computers designed specifically to withstand the toughness of the industry. These up-and-coming tools of the trade often provide the same functions as their PDA counterparts, but are much less fragile. Many provide real-time data on lot runs, as well as voice and written communication with all areas of the operation. More advanced versions usually include a scanner and imager for product tracking. These devices offer a perfect PC solution for managers and employees who spend most of their workdays in a harsh, rugged environment. Sales & Marketing [top] Experienced manufacturers understand a strong marketing strategy plays an essential role in keeping assembly lines moving. As with any business, those in the manufacturing field constantly look for new opportunities to acquire and retain clients. With many small to midsize operations losing customers to cheaper foreign outfits, todays manufacturers must employ savvy sales techniques to build client base. A good number rely on industrial & manufacturing marketing firms to guide them to success. These practices usually provide a range of services to help manufacturers reach further into the marketplace. Services tend to include:
Still, while these marketing firms offer a lengthy menu of modern sales approaches, some manufacturers prefer to stick with the classic fail-safes. Promotional materials like mailed pamphlets and brochures allow operations to tout their services, latest equipment, factory capabilities, company history and prices. Advertising agencies usually design such sales literature, and even keep an ongoing data base of contact info for former and potential clients. Even more, most advertising firms record follow-ups and leads stemming from the mailings. Sealing the Deal Online In addition, sites usually let visitors enter their zip code to find the closest wholesaler that recently received a particular product shipment. Manufacturing companies specializing in the production of one part of a larger product -- such as automobile components -- sometimes provide online catalogues through their Web sites. This allows other operations to seek out the products needed, view pricing, availability, and time schedule. But even more convenient, the virtual catalogue makes ordering quick and stress free. Some manufacturers even utilize their Web sites to handle all project logistics - from the ordering and scheduling procedure to the invoice and receipt process. Other manufacturers use their sites to establish electronic marketing campaigns, sending frequent promotional materials and new product lists to registrants. Yet still, many Web solution companies use high-tech marketing approaches when designing sites for manufacturers. These include virtual tours of the factory floor, audio testimonials, streaming video of the production process, etc. Seeing Firsthand Customer Service [top] The manufacturers of yesteryear often sited affordable pricing and quick time-to-market as reasons vendors stayed loyal to one operation. Over the decades, however, competition in the industry stiffened, and these once beneficial perks morphed into customer expectation. Now, businesses in the manufacturing industry seek up-and-coming ways to keep clients satisfied. Reaching Out Web-based customer relations techniques continue to become more elaborate with each passing day. Some production operations now even let the client see everything taking place on the shop room floor. Network cameras and IP (Internet protocol) video systems are Web-based tools for showing off a product run as it occurs. Aside from granting customers remote access to the factory operation, some manufacturers have incorporated these systems in their sales departments. Clients can talk face to face with a representative about any problems or concerns. Such a solution opens the lines of communication, allowing customers to view exactly where the manufacturing process stands - no matter their location in the world. In turn, this reduces the risk of error, getting products to the shelves faster and cheaper. A number of networking solution companies sell this service. Certain industrial equipment manufacturers -- particularly in the energy industry -- offer customer witness displays on their Web sites. This feature lets clients participate in a real-time test of machinery without actually visiting the factory site. During the procedure, a window on the Web site shows an animated graphic of the product at work, providing real-time updates and statistics on the performance. Clients can compare the simulation data to the functionality of their purchased product(s). Other manufacturers utilize their Web sites to provide clients with packaging information, online user guides, replacement part catalogues, and e-tools to aid the customer in purchase decisions. Almost all manufacturers dedicate a portion of their Web site for Frequently Asked Questions (FAQ) for immediate answers to common questions. Many Web sites also allow customers to register to become a preferred customer to receive special promotions, updates and notifications of new products. Getting Personal In fact, modern laptops and high-speed Internet connections make the agents job more efficient today, allowing them to answer technical and non-technical questions faster - from almost anywhere. Representatives also advise clients on methods to reduce costs of product development while increasing sales on that particular item. In addition, manufacturers rely on their agents to generate and oversee distributor orders, as well as resolve any problems or complaints about merchandise. Clearly, the job involves quite a bit of demand. Manufacturers agents spend much of their time traveling to meet with prospective and current distributors to discuss how certain products can benefit their business. In many cases, the agent visits clients one-on-one to show samples or catalogs, as well as clients of prices and availability. Aside from stirring up leads, these representatives often help clients install new equipment produced by the manufacturer. Frequently, agents must train a clients employees how to use a specific product. Manufacturers who produce consumer goods often send agents to help clients set up merchandise displays and advertise. Tools of the Trade Keeping Customers in the Loop Staffing & Employment [top] What type of manufacturing business do you have or want? Wood furniture? Specialty sporting equipment? Rebuilt compressors for automobile air conditioning units? Custom clothing? Custom pet products like unique scratch posts, or heated/air conditioned doghouses? Water saving devices? Unique energy saving devices (e.g., solar panel battery re-charger)? Specialty kitchen implements? The list could go on and on. Most people who start a small manufacturing business are either well-trained, experts on the product type they are producing or they are following a dream. For the subject matter/product experts, many family run, larger business that exist today started as someone’s “bright idea” or a better way to build or construct something. Innovators, engineers, scientists, do-it-yourselfers are the people who typically start small manufacturing businesses that grow into something much larger over time. Sporting goods products are an excellent example of this category—think about the skate board, surf board, the snow board, wind surfing, etc. The people who started these businesses were the innovators who became the subject matter experts because they were using the equipment, and they were passionate about what they were doing. Their passion also helped their marketing effort because they were well known by a “following” who wanted to imitate what they were doing in their emerging “sport.” Then there are those people who have had a “change-of-heart”, sometimes of their own volition, sometimes as the result of forces beyond their control (retirement, aging/health issues, business failures, bad economic conditions, you name it). People who fit into this category often take a hobby they have dabbled at or a mental passion they have thought about for a long time and turn it into a small manufacturing business. Examples of this evolutionary process might include the retired person making custom bird houses or whirly gigs; a stay-at-home parent who decided to dabble in women’s support undergarments and came-up with a whole new product line; or, the person who sat in a uniquely configured/designed beach chair in a Central American country, modified the designed to “modernize” it and sold the chairs on-line rather than going back to a job that was no longer fulfilling and too rife with “politics” and ”favoritism”. Another possibility which the author considers “risky” is becoming a specialty parts supplier to a major industry (think automotive or computer). Sometimes entrepreneurial thinkers come-up with a new design and/or a way to manufacture that “difficult-to-make” component part for which a major company needs a reliable, steady stream of parts. This can be a “home run” but the imitators around the world will eventually figure out what you have done and reverse engineer your component and because of their more favorable labor, regulatory and government support/subsidy environment, undercut your pricing and you’ll be out of business. The point in listing a number of the business possibilities/markets is that each one will have its own personality which will begin to define the numbers of and types of people resources you will need to make a go of your new, small manufacturing business. As an aside, depending on the nature of your work and whether you employ workers directly, you will need several types of business insurance. Consider getting general liability insurance as well as vehicle and property insurance. This will protect you against claims for personal injury and property damage, and cover the costs of legal proceedings. Most States also require businesses to carry specific insurance, such as workers' compensation, unemployment and state disability insurance. And, you will probably want your small manufacturing business to be a stand-alone legal entity to protect your personal assets. In all likelihood, if you have chosen to be a small manufacturing business, you are the product/subject matter expert in the technology and techniques required to produce the products you sell. So, as you add staff to your “company”, you will be the “process teacher”, the “quality control/subject matter expert” and the time-in-motion ‘industrial engineer’” who is responsible for what is produced. Unless you are making something that requires a high level of expertise (i.e., assembly or very tight tolerance electronic components), when demand for your product(s) exceeds your capacity to personally produce them, you will need to hire people to work with/for you, (at least on a temporary basis). The things to look for in filling these human asset needs are: ability to learn quickly, reliability/dependability (on-time and not absent), ability to do the manual work as well as possibly some of the skilled work that needs to get done. If you are NOT the subject matter expert, and are instead the financier, accountant, marketer, grant writer, etc., then you will have to recruit or develop someone with the technical expertise your chosen business requires. For instance, if you want to become the “top dog” in design of easy “do-it-yourself” solar panels for making hot water, your marketing contributions may be the key to success of your small business and not the hands-on work of assembling the components to “make” your product. In other words, you are the “idea” person and that’s what you most enjoy doing. There are many local trade schools that specialize in teaching “manufacturing/assembly” related skills and knowledge which will probably have students or graduates with the talent, knowledge and skill-sets your business will need. A quick internet search on “trade schools near ‘____’ (fill-in the geography or zip code)” will give you a great starter list and each institution’s website will regal you with the latest cutting edge training being provided to students in unique, new areas. Will you need help answering the phone, taking orders, answering general questions, dealing with billing issues? If so, consider hiring someone you know who may need a little extra work on the side in addition to the job they already have (which provides benefits), or perhaps it is your spouse who would like to be of assistance. Also, a consideration is to call a local high school or college in order to hire someone into more of a co-op position that for which they may gain some college credit. To meet your employment needs, particularly in today’s environment, it is probably best to minimize the number of full-time “employees” on your payroll. Not only do you have a number of tax obligations (social security, Medicare, unemployment, etc.), but legislation requiring paid benefits continues to place the burden of things like medical insurance, paid days off for sick leave, paid holidays, etc., squarely on the backs even small business owners. Part-time and temporary workers are a smart way to go. How do you find the talent you need? With today’s social media, using your private list of key contacts by simply letting them know you have a specific need for an employee or part-time/project specific person will probably satisfy your talent needs faster than you can imagine. If you use your search engine to query “employment agencies near {zip code}” not only will you get names of a variety of hiring agencies (aka “headhunters”) who can relatively quickly provide you with suitable candidates (either “permanent” or temporary) at a reasonable cost, but you will also see a number of boards on which you may post your “opening” at virtually no cost. If you use this tool, be prepared for an avalanche of candidates—the point being, be selective. This introduction has given you several suggestions. If you need more ideas, please refer to the Human Resource. This information provides ideas on where and how to recruit the talent you need. Billing & Accounts Receivable [top] The United States Census Bureau reports that new orders for manufactured durable goods in March 2007 increased a whopping $7.1 billion to $214.9 billion, representing a 3.4 percent edge over February’s numbers. A robust economic indicator from a national perspective, certainly; but the fact remains that many small to midsize manufacturing firms continue to struggle with getting their share of this bounty in a timely, consistent fashion. According to industry analysts, several factors play into this phenomenon - in particular, lackluster invoicing and collection systems, which in turn, choke cash flow and weaken accounts receivable columns. On a positive note, the same experts are quick to point out that strategies for bolstering and stabilizing cash flow do exist. The key lies in paying close attention to the basics as they apply to the invoicing process - from sending the bills to posting the payments. The nuts and bolts of billing
Progress billing, a routine practice in the aerospace industry, enables the manufacturer to invoice costs on a regular basis as they are incurred. In a sense, the customer finances the inventory, thus providing sufficient working capital to maintain a consistent cash flow. While more prevalent in the construction industry, sub-line-item billing can apply to very large or complex products that must be manufactured in sections. Invoices go out upon completion of each component.
Tuning up receivables That said, a system is only as accurate as the person maintaining it. When payment tracking is off, or figures don’t reconcile with the general ledger or bank statements, the resulting faulty records can impede cash flow, or even undermine a company’s financial soundness. Experts suggest a number of tactics for getting the accounts receivable column where it should be. Here are a few:
Vendor Relations & Purchasing [top] With any manufacturing operation, the chain of incoming supply truly dictates the speed of the assembly line. All the more reason the purchasing procedure must work as a well-oiled machine. For this reason, most manufacturing professionals seek material vendors capable of fast turn-around time and flexible delivery. It’s a common practice for today’s manufactures to utilize a supplier evaluation process before signing any purchasing contracts. This method to size up suppliers usually involves several steps to gage capabilities. First and foremost, the manufacturer wants to look at the vendor’s technology competence to ensure they possess the proper tools to even handle the job. Second, the manufacturer should see if the vendor suits their procurement strategy. Third, always check the vendor’s financial stability, as this is a major liability. Fourth, manufacturers must carefully review the supplier’s delivery lead times. This aspect of their performance is just as important as the cost of services. The cheapest materials are worth even less if their not delivered to the manufacturer on schedule. Essentially, lost time is lost money. Next, manufacturers should talk with the vendor about their delivery flexibility. A supplier that’s willing to help out a loyal client and offer Just-In-Time (JIT) delivery is all the more valuable. Finally, shop around for prices before making any final decisions. As mentioned earlier, paying a bit more for quality and reliability could save the manufacturer big bucks later on down the road. Many businesses in the manufacturing world realize that molding good vendor relations is a two-way street. As a result, a number of operations list their supplier expectations on their Web sites. This allows vendors vying for the work to see exactly what the manufacturer demands of them - basically pulling no surprises. These online sections usually include info about product and services purchased by the manufacturer, background on any programs - like supplier diversity, a list of current suppliers, a procurement calendar, contacts and more. Some manufacturers even include online supplier registration forms. While technology like the Web definitely helps keep vendor relations open, a number of manufacturers still rely on the traditional methods to build rapport with their suppliers. For instance, simply offering up feedback to the vendor about their performance goes a long way. But even before receiving that first shipment of materials, the manufacturer should team up with the vendor and jointly establish standard operating procedures. This includes outlining standards for workmanship, quality and inspection. Industry insiders even recommend manufacturers chip in and help their suppliers bolster their quality improvement programs. By playing a proactive role now, manufacturers likely will benefit in the future. Last but not least, manufactures need to be considerate of the vendor’s schedule as well. They should try to stay consistent in their order volume and scheduling. PC solutions that lead to a smoother supply chain Manufacturing Insurance [top] The day-to-day procedures at a manufacturing plant pose many risks alone. Factor in all of the potential hazards that arise the minute a product leaves the floor, and it's no wonder industry pundits urge a heavily-insured operation. The obvious dangers revolve around workers and machinery. But how about those related to the consumer? Federal laws protect the public from injury and loss due to faulty products - and rightly so. In a perfect world, errors would not occur. Unfortunately, that's not the case. Therefore, those in the production business need to carefully choose coverage that guards against the gamut of possible lawsuits. Aside from acquiring the standard coverages like liability insurance (pays for legal cost/damages if an employer is found liable for an employee's work-related injury or illness) and worker's compensation, manufacturers need to consider other equally important options. Product Liability Insurance: These plans safeguard a manufacturer in claims related to the merchandise they produce and sell. It covers liability that stems from injuries and losses caused by a defect in the product or its malfunction. Known sometimes as Products-Completed Operations Coverage, Property Liability Insurance tends to apply whether a consumer, user or bystander files the claim. Environmental Liability Insurance So many manufacturing operations handle an array of materials during assembly - some of which could pose an environmental threat if not managed properly. Depending on the end-product; chemicals, combustibles and other highly flammable components might be used during production. Environmental Liability Insurance protects against claims that could arise if one of these components harms the environment. First and foremost, these policies cover financial losses that result from pollution occurring on the site of the manufacturing operation. In addition, it tends to also cover related liabilities resulting from damages to property or harm to people off site. Since manufacturers constantly must expand their operation with consumer demand, it's not unusual for businesses in the industry to purchase and sell property. Most Environmental Liability Insurance plans even protect the policy holder against unforeseen environmental issues that may surface down the road. This applies whether the problem occurs on the property they sell or buy. Property Insurance: A number of insurance companies now offer commercial property coverage designed specifically with the manufacturing industry in mind. Inside the plant, so much rides on every piece of equipment functioning perfectly at all times. One down machine could lead to a massive loss in money. Imagine the impact of even wider spread problems. For this reason, certain policy providers have tailored plans to accommodate those in manufacturing. Some available features include:
Manufacturing Communication [top] The time it takes a manufacturer to get a product to the marketplace often determines its success. Clearly, it's vital to get merchandise off of the assembly line and onto store shelves before a competitor comes along and steals the consumer spotlight. State-of-the-art communication systems represent one way to increase turnaround time and reduce cost. Everyone's Connected: Streamlining the Manufacturing Process Through Unified Communication Solutions (UC), today's manufactures continue to shake up how they perform every-day tasks like plant floor monitoring, reviewing production status with a client, data sharing and more. UC solutions - usually sold by a network management provider - integrate all forms of a manufacturer's communication systems by using VoIP (Voice Over Internet Protocol) technology. This means a firm's current PBX (private branch exchange - telephone network often used in offices), computers, mobile devices, faxes, Internet can all be linked together. Some of the benefits of a unified system include:
Customer Relationship Management Builds Bond Between Client & Manufacturer Distributors and product developers regularly contact manufacturing operations, requesting order status, turn-around time, material changes and other key data. Responding to these customers quickly and efficiently usually means the difference between a smooth run and client frustration. There are quite a few Customer Relationship Management (CRM) solutions brimming with functions for enhancing communications. Software providers continue to tweak CRM systems, specifically zoning in on the demands of the manufacturing industry. Basically, CRM solutions are designed to store all important data about a client/product run in one, easy to access location. This allows customer support agents to assist the client much faster and with confidence the information is correct. Moreover, sales representatives in the field can view all of a client's vitals using any device with Internet access. Some features of a strong CRM solution include:
Some CRM solutions include online interfaces that let the client actually access project-related data from a computer, laptop or any other device with Web capabilities. By logging in, the customer can view details about the product run, unit count, delivery time, etc. As where past manufacturers relied on the phone and a call center for transmitting such details, today's operations have become much more user friendly by incorporating Internet technology. Global Positioning Systems Put Manufacturers & Clients On Same Wavelength Cell phone providers have tapped into the power of GPS technology to help manufacturers keep customers in the loop on every phase of the production process. Using their mobile phones, PDAs, smart phones and other devices, field representatives can instantly access important project data while away from headquarters. Not only does this allow representatives to answer a customer's job-critical questions faster, but GPS-based services also let them plug in project changes and inventory orders at a moment's notice. Some wireless models equipped with GPS even come with electronic signature capture, which allows clients to sign their name and approve delivery, product changes as well as reorders on the spot. Back at the production plant, GPS services allow management to track all of the business's field members and distribution vehicles. |
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